June 5, 2010, Gucci is pleased to announce the brand launched the global environmental protection plan, program theme for the brand to reduce the damage caused to the environment. The new plan focuses on the project is the introduction of new packaging materials design.

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100% recyclable packaging

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June 5, 2010, Gucci is pleased to announce the implementation of global environmental program brand, plans to reduce the environmental theme for the brand damage. The new plan focuses on the project is the introduction of new packaging materials design. Be certified by the Forest Stewardship Council (FSC Certified) paper, and can 100% recycled. Brand’s 284 stores will be in June 2010 with this new design. This new packaging concept, not only represents the brand responsible for environmental responsibility, and move with the Gucci 90th anniversary in 2011, a long history of outstanding brand heritage. Gucci creative director Frida Giannini’s new packaging design to the ancient fight this to the idea of corporate social responsibility luxury, so the double meaning of planning will be reflected.

Frida Giannini said: “that the project shows that even with environmentally friendly materials creation, and never will be the design drag you down. The new packaging design attractive and successful show Gucci and brand value of the combination of tradition, this tradition from Guccio Gucci 90 years Founded in Florence before the brand heritage has been so far. I am convinced that reduce environmental damage, is our common responsibility for future generations. ”

GUCCI for packaging to open a low-carbon Story

The new shopping bags and gift boxes with a classic red-brown recycled paper, printed on top of technology to imprint concave GG logo. The logo was founded in 1960, the effect is like brand classic Guccissima leather. Packing surface, revealed a faint light, highlighting the brand’s luxury status, it shows the concept of Frida Giannini Gucci store to give a warm tone. Golden brown Gucci logo set off a special package, the surface is also printed on the “Firenze 1921″ marked the birthplace of the brand, “Made in Italy” tradition, and close to 90 years. Shopping bags at the side also added gucci.com affirmed Gucci online store and the store network interdependence. Shopping bag printed inside: This shopping bag is FSC certified and made of100% recyclable material (shopping bags have been Forest Stewardship Council certification and 100% recyclable materials manufacturing) words. louis vuitton handbags
louis vuitton bags

Forest Stewardship Council (FSC) certification, that each of shopping bags and gift boxes are from the paper used by the jurisdiction of the forest, and each production process are in line with the Forest Stewardship Council standards. Gucci in the process of production of packaging materials and suppliers used are FSC accreditation is the industry pioneer in environmental protection. louis vuitton storeGucci promised by the end of 2010, will be used by the Forest Stewardship Council (Forest Stewardship Council, FSC) accredited non-recycled wood products, to ensure the use of paper, not from endangered forests, such as Indonesia’s tropical rain forests. The rain forest is the world’s deforestation and climate change was affecting one of the most serious crisis in forest. Product packaging, the brand will continue to explore more alternatives to fiber material used in packaging production, such as the cereals, bamboo and cotton can be made of biodegradable shopping bags.